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How To Get At Least 20 Times More Traffic - for FREE!
It's every webmaster's dream to have a link to his/her website on 1,000's of other websites across the Internet. Today, most webmasters join one or more "banner exchanges" to get additional traffic to their websites. However, it's a common mistake...
Marketing The Real You
I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event...
Network Marketing Compensation Training- MLM Comp Plans and What You MUST Know!
by Doug Firebaugh
Show Me the MLM Money!
What should you look for in an MLM Network Marketing Compensation Plan?
Simple answer:
Money.
That is what drives the MLM industry: The quest for a better life, a better...
Relationships, The Foundation Of Your Network Marketing Business
Relationships, The Foundation of Your Network Marketing Business
By Jenean Matthews
Most of us know if a building is not set on a firm foundation it will fall. The same can be said of your network marketing business. The relationship you...
Search Engine Marketing Trends
Search Engine Marketing Trends - Itai Levitan (MBA), EasyNet Search Engine Marketing, August 2, 2005 Search engine marketing is on constant evolution The world of search engine marketing is in constant evolution. With increase in the number of...
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Why Your Email Distribution List is Your Best Source of New Sales
Don’t overlook your current customers. After all, they’re the ones who give you referrals and potentially come back for future sales.
Marty Nemzow, best-selling author and marketing expert, says that not only does gaining a new customer cost much more than retaining an existing customer, but also that every lost customer costs money to replace.
According to USA Today, it costs 40 times as much to acquire a customer and is does to keep a current one. The U.S. Chamber of Commerce says that for the typical transaction-based business, each new customer costs roughly $800.
The Insurance Pro Shop, which offers marketing tips for insurance professionals, suggests implementing annual reviews, client appreciation nights, and client workshops, which they say are some of the most profitable of all prospecting activities. They say meeting with your existing clients regularly cements relationships, retains business, creates repeat sales and generates high quality referred leads.
Take a look at your email distribution list. Since these people already know you and/or your company, there's a good chance they probably like/use your product or service. What you have in front of you is a potential goldmine of referrals, re-sales, up sales and cross sales.
Jim Peterson, President of The
Concrete Network (a website that specializes in residential concrete information and marketing for contractors), suggests these tips for selling to your current customers:
- Continuously let your customers know of the services you offer. Sometimes even a regular customer won’t know you are also capable of doing something else for them.
- Drop all your customer email addresses into a “group” list. Once every month or two send them an email with something interesting and include a note about the services you offer.
- If you don’t already do so, offer complementary products and/or services that are natural companion purchases for your customer. By offering one stop shopping for your customer, you will be providing a valuable service.
Lastly, always remember that out of sight is out of mind. So make sure you are constantly putting your services in front of existing clients through your email distribution list, and you’ll continue to sell.
About the Author
Herb and Monica Leibacher operate Web Builder Express. Create a professional web site for your business or non-profit organization with Web Builder Express. At www.WebBuilderExpress.com, you can request your free Quick Start Guide that tells you how to create a great web site.
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