|
|
|
Being The Best – What Does It Take?
As I read an article from a Continental Airlines Magazine (The Technovangelist, by Kevin Markey) about Philips Components which is the worlds largest supplier of drives, subassemblies and components for TV and is number one in LCD screens and...
"Ezine Basics"
Email is, without question, the most popular and powerful marketing tool available to entrepreneurs today. Website are great, but without an effective email, your marketing efforts will be anemic. So how do you take advantage of email marketing?...
MLM Success Training - Getting Your DMO In Gear In Network Marketing
DMO.
Ever heard of that?
It stands for “Daily Method of Operation," or what you plan to do on a daily basis. It will be the key to your activity.
Simply, your DMO is your “Success PLAN." A PLAN for MLM Success that you execute daily, and...
Nine Things To Know Before Selecting The Web Host For Your Business
It may seem simple yet it is often times overlooked. When it comes to choosing the right Internet hosting provider for their websites, the majority of business owners or companies know very little about making the best Internet/web hosting...
Today's Definition of Marketing. Has it Changed?
With the continued proliferation of the Internet, the meaning of the word "marketing" also proliferates. There seem to be as many definitions of marketing as there are marketers.
Many see marketing as a series of tactics or gimmicks. Some...
|
|
| |
|
|
|
|
|
The Art of Networking
Before there were computers and the Internet, before television
and radio, before phones and electricity, business people still
had to find ways to promote their businesses. The archaic
promotional technique they used is still in practice today. The
technique I speak of is networking; probably the oldest, most
accepted, and least expensive means of promoting yourself or your
business.
But why worry about networking, when modern technology allows us
to do all our marketing and promotions without ever speaking to
another human being? Because real human interaction is usually a
better gauge of how well you are presenting your message, than a
marketing survey.
Networking not only helps you stay informed of how individuals
feel about what you do, but also allows you to position yourself
in the marketplace and stay on the cutting edge. With networking,
you spin a web of tangible relationships and powerful alliances.
However, before you start shmoozing with the best of them, you
need to learn how to approach people. You can't just walk up to a
stranger in the food court line and start jabbering about your
business. There is an art to networking that starts with learning
how to approach people.
Notice what books, magazines, and newspapers people carry.
Say
you own an interior design company and you see someone reading a
magazine like "Better Homes and Gardens." Maybe you've read an
article in that magazine that you can discuss with this person.
Comment on the article or headline and try to get a conversation
going. Be sure to ask the person what they do to discern whether
this is a business contact or a potential customer.
Be careful about appearing to be an opportunist. Express genuine
interest in what your contact's opinions are, and listen closely
to what they say to find your "in point."
Remember, not everyone will be receptive to your efforts. If you
limit your networking to approaching random people on the street,
then chances are you will be rejected more often.
Networking at conferences, workshops, and organization meetings
like the Chamber of Commerce are bound to elicit more results.
But never ignore a chance to simply get out on the street and
talk to regular people. You never know; you might gain your best
customer while waiting for the bus.
About the Author
Alvin Apple helps everyday people start businesses they will
enjoy. Then he teaches them how to succeed. Read all his helpful
strategies at http://AlvinApple.com Reach Alvin at 801-253-4535
or alvin@drnunley.com.
|
|
|
|
|
|