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5 FAST Tips To Make More Sales
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The 4-Fundamentals of Quality Content
The 4-Fundamentals of Quality Content
Quite often, the word ‘quality’ is over-used. A search on Google renders over 341 million results on the word ‘quality.’ Certain individuals use the word to describe time spent with much-loved ones. Others use it as an adjective to describe something as tangible as a phone card.
But what makes one phone card a quality calling card versus the next one? Is it the injection molding of the branded name in the phone card that defines its quality? Even more curious, what makes for quality web copy? Unlike, a phone card or time spent with cherished individuals, quality copy possesses a few discernible features:
High impact information value
100 percent original copy
Key word driven
Customer-oriented-- relevant information
Recently, I endeavored to prove the theory by conducting a poll on a global network of professionals, Adrants.com. The poll asked participants what motivates their online buying behavior:
A. A stalwart brand identity
B. Benefit driven copy
C. Testimonials
D. A Product Guarantee
E. Other
Purposely, I left out price and substituted it with the word “other.” By and large, (73 percent of the participants) of the survey showed that consumers were interested in all four aspects of the marketing message (branding, benefits, guarantees and testimonials). Only, 27 percent of the respondents chose other and added the comment “price.” Thumbs-up, it demonstrates how quality content may outperform price.
Have you ever reached a site and found gibberish for content? The information appears as if an illiterate madman tried their hand at web copy. It’s the type of site that does not contain either a relevant or specific message. The sole purpose is to impel the visitor to escape quickly with a click elsewhere.
What are the 4 fundamentals of quality content?
Branding via original copy distinguishes one site from the next. It leaves a dent or impression that a business appears to be reputable. Moreover, it sets one site apart from the pack. As a result, the virtual store is deemed as a resource versus just another portal filled with plagiarized cut and pasted data. (Writing tip: To authenticate your company’s brand, describe what makes your business different from your competition. Remember to detail your company’s specialty or marketing niche.).
High impact information is critical because it builds the foundation of trust between the visitor and your website. It demonstrates that you are the expert or professional source regarding the topic or industry – at hand. For example, let’s say that you sell emergency weather equipment and gear on
your site. The following fact would add relevancy to your site:
________________________________________________
FACT: Each year approximately, 800 tornadoes are reported across the United States. Over 1,500 injuries and 80 deaths are the end-result of the damaging destruction of tornadoes. Tornadoes have the capability of moving at a velocity of 250 miles per hour or more.
______________________________________________
Using a fact like the above example solves several purposes: 1) It creates a need for the visitor to learn more about your products. 2) It establishes you as the credible and reliable source for equipment products 3) Both visitors and search engines are sparked by your well-written content.
Key word driven copy - Without words, your prospects and target market are unable to find you when they run a search query. Since the rules of key word density are shifting all the time, it is best to maintain 4-5 key words on a web page (In the heading, top, center and end). Excessive use of key words can taint your results on Google. (Writing tip: Remember to cross-reference relevant and related words in your marketing communiqué. To analyze your site’s keyword density visit www.keywordcounts.com).
Benefits, testimonials and relevant information –An online consumer’s shopping experience is diminished when a visitor lands on a website and is unable to figure out what the product or service is. Relevant copy provides information regarding a specific dilemma the prospect may be enduring. The copy offers a solution with explicit benefits – detailed in a succinct élan. (Writing tip: To encourage visitor stickiness add a benefit-driven bulleted list for fast browsing ease).
One common mistake, I see most people make in the promotions of their websites are over promoting their accolades. People really don’t care how your business started out in India. Customers want to be confident that a web site will deliver the products and services to quell their needs.
Quality content offers the reader a benefit or advantage to learn more about why they should opt-in, buy or use your products and services. Dissimilar to the subjectivity of family time and calling cards, quality content is easily identifiable. Most importantly, it is mandatory for any e-marketer who wants to automate their sales results.
About the Author
© 2005 – fruitionMedia.net To learn more about quality content visit http://www.fruitionMedia.net.
Holly Bentz is the owner of a media boutique, www.fruitionMedia.net. From conversion driven web copy, to subliminal e-sales letters and informative articles, Bentz takes pride in providing informative yet entertaining copy.
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