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10 Marketing Tips For Success
1. FREE... I got your attention, didn't I. Offer a free report, e-book or "how to" course. Information is the top selling product online. You can use this to your benefit by offering free information. - As a sample of your information product...
Eight Steps To A Great Marketing Plan
Step 1: Taking Stock Before you decide where you want your marketing plan to take you, you need to find out where you are now. How have you positioned your business in the market? How do your customers see you? You may want to ask some of them for...
Interactive Marketing--Your Key to Success in 2005
Joe, You asked me the secret to marketing success in 2005. Here’s my reply. If you are relying on traditional market thinking and advertising for your business, you are going to be in trouble in 2005. The markets have moved beyond traditional...
It Takes Two - How to Cultivate Profitable, Strategic Alliances To Increase Your Market Share
"Cross promoting with other businesses can give you a significant advantage over the competition, with many benefits and cost savings." - Heidi Richards More and more competition in the marketplace is making it necessary for companies to find...
What Is Affiliate Marketing?
Affiliate marketing has many descriptions, yet all have the same
meaning. Affiliate marketing is a huge business piece on the
Internet. It is a cooperative effort between merchants and an
affiliate's website. For many years now, affiliate...
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Super Secret Tip For Using PPC Search Engine Advertising Successfully
It's not about traffic; it's about generating leads.
That's right. It only took me eight words to give you the secret super tip on using pay-per-click (PPC) search engines successfully. It's not about generating traffic to your website; it's about generating leads from the traffic for which you are paying. This slight shift in understanding about where the value resides in PPC search engines could make all the difference when it comes to capitalizing on the web promotional resource known as PPC.
How are you currently using PPC?
Most (and this is spoken from experience) PPC advertisers bid on tens of thousands of keywords and direct all of that traffic to the same page on their website. While it is a good idea to use as many keywords and key phrases as possible in your overall PPC marketing campaigns, what a prospect finds when they visit your landing page is more important.
How should you be using PPC?
If you are you only trying to “make the sale,” you could be losing the visitors who are looking for information about your products or services. By exchanging informational sales material for a prospect’s contact information, you will dramatically increase your long-term return on investment.
Research has shown that when customers are knowledgeable about the products and services they are seeking, they are more likely in the future
to buy from the organization that provided them the information in the first place. If you are paying one cent per visitor and receive just five sign-ups for a newsletter, you have already covered your costs because the average value of one qualified email address is over twenty-five cents! So to answer the question of how you should be using PPC, you should use it not just to make direct sales, but to generate leads.
Putting it into practice:
There are many ways that successful web marketers get Internet surfers to provide personal information. The most preferred are 1) surveys and contests in exchange for a “freebie” and 2) newsletters and articles, which provide information about what the surfer is searching for.
To put this into practice, promote a page that equally 1) provides information about your product or service and 2) emphasizes your special offer or offering. You will see that even if they don’t directly purchase the product or service you are selling, chances increase exponentially that they will want to find out more information and sign up for your special offer thus providing you with a qualified lead.
About the Author
Pete Prestipino is the Marketing Director of 7Search and http://www.PayPerRanking.com - the second most trafficked PPC advertising network on the World Wide Web.
Visit http://7Search.com today
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