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ARTICLE WRITING AND PROMOTION... YOUR FAST TRACK TO INCREASED WEB TRAFFIC...
© 2004-05 Thom Reece All Rights Reserved Writing articles, and promoting them for publication, is one of the most productive long-term promotional tactics available. Well researched and written articles... which provide valuable, useable...
Marketing To Hispanics/latinos
A powerful consumer market with annual spending power exceeding $350 billion, Hispanics—or should that be Latinos?—have become the largest minority group in the United States, and a marketplace well-worth looking into and with plenty to see--once...
MLM Training- Inoculating Yourself Against Failure In Network Marketing
The Inoculation -- What You Are Going to Face in MLM.
When you want to prevent something from infecting you body, what do you do? You get a shot, or an Inoculation into your body.
There are many viruses and germs out there that can take away...
The Latest Innovation in Search Engine Algorithms . . . User Popularity
For years, the search engines have continued to introduce new factors into their algorithms to make their search results more relevant and to keep savvy search engine marketers from "cracking the system."
We've seen many ranking factors come...
Ways To Develop Your Own Outrageously Profitable Product
If you want to make big money on the web, you need to have your own product. A lot of people would like to have their own product, but they lack either, the expertise and/or have no idea how or where to begin. Before you even think about creating a...
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Small Business Marketing Magic
Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost more than all the other aspects of her business combined. Out came the credit cards, family loans and savings. After a few months the woman realized that she had mortgaged her future to the hilt and she still couldn't make enough money to buy her way out of debt. Sadly, she closed up shop and went back to a job she hated at an uncaring corporation.
Fast-forward thirty years and meet a young man working at an insurance company who dreamed of starting his own small business as a financial planner. He had the education and experience but what he didn't have was cash. The year is 1999 and after a few weeks of research the young man realized that marketing and promotion were vital to the success of his business. However, the young man knew about a magical method of promotion that wasn't available to the young woman in 1969. What was the magical method he used to start his business part-time and build it into a full-time thriving practice after six months? The answer, of course, is the internet!
It's true that the internet seems like a capricious magician that selectively waves a magic wand over some small businesses. However, the reasons for this became glaringly clear to the young man after he completed his research. He discovered that success is garnered by avoiding scams such as "business opportunities" that seem too good to be true. In addition to hard work and patience he stayed away from spam, Free For All Links (FFAs), pyramid schemes, network marketing, sweepstakes and investment fraud. He used http://www.scambusters.org to avoid anything that remotely resembled a scam.
The young man developed a marketing plan focusing on the internet and after six months he found the following free or nearly free strategies worked best:
Press Releases - Particularly helpful if the release is tied to an upcoming holiday or a recent event.
Creating Content -
Offering articles and case studies is by far the most reliable way to find clients and brand yourself as an expert in your field.
Book Reviews - Some on-line books stores like Amazon.com allow you to post reviews of books you've read. These reviews will be tied to an "About Me" page that can include information about you and your business and your URL.
Forums - Joining forums that cover your area of expertise is a good move. Help people by answering questions about your topic and include your URL in your signature.
Testimonials - Wise marketers ask every existing client for testimonials to be used on their website and/or printed marketing material.
Newsletters - Keeping in touch with customers and prospects with an on-line e-zine is a good way to build a steady stream of loyal clients.
Teleseminars - A small investment in a bridge line allows a group of people to sign up for a free or fee based seminar on your area of expertise.
Referrals - Proactively asking clients for referrals works better if they are offered a discount on products or services in return.
Solo E-zine Ads - Solo ads are an advertisement or article sent by itself to a list of newsletter readers. Many solo ads are competitively priced and offer a generous amount of room for your message.
The young man learned a lesson that we can all appreciate. There is no "get rich quick schemes" that work on or off-line. The only way to prosper hasn't changed over time... build client relationships with hard work and excellent customer service. Cultivate patience and find your own internet magic by following in the footsteps of the young man.
(c) 2005, Davis Virtual Assistance. All rights in all media reserved.
Bonnie Jo Davis is a Virtual Assistant and Publications Coordinator. She has been using her favorite marketing technique, article submissions, for herself and her clients for over ten years with great success. Let Bonnie teach you what she has learned and you too can profit from her experience. Visit http://www.ArticleSubmissionSites.com for more information today!
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