|
|
|
Discover the Truth Behind the 'Secrets'
And the emperor has no clothes. Do you believe the "heavy hitters" in network marketing or internet promotion will really reveal their secrets to you for $29.95? Do you believe there really are any secrets to success in the first place? I don't!...
How Your New Years Eve Bash can Grow Your Career
How Your New Years Eve Bash can Grow Your Career. You can have some real fun with this. Enjoy. The New Years Eve party is a once-a-year terrific opportunity to open new doors into your future, your sales career and income, your business, and that...
Is PayDotCom a good alternative to ClickBank?
PayDotCom is a new payment portal for small business owner. The best advantage of using PayDotCom is it has a built-in affiliate network, so every new merchants can get an army of affiliates fast just as what ClickBank is providing. There is a main...
Networked Markets Are Democratic, Structured Markets Are Republican.
Today I was checking out Michelle's A Small Victory. There are threads on self-publishing that mutated into a dispute about trolls, who was a troll, and whether linking to Little Green Footballs was as "un-nuanced" as linking to "Democratic...
Using web technology as a means to strengthen competitive advantage
Many firms underestimate the value of using their websites to gain significant competitive advantage in their given markets. Most businesses only utilize their website as a means of displaying their corporate profile, list of products as well as...
|
|
| |
|
|
|
|
|
"Prime the Pump"
Anyone who has a well, knows you have to "Prime the Pump" before
you get any water. In order to prime the pump, you have to give
it a little water so you can then pump out a lot. Well, the same
is true in business - any business, but especially so on the web.
Assuming you have a good product that is reasonably priced, how
do you market it to turn a profit. Some believe that if they
"throw up" a web page the world will beat a path to their door.
Others follow the no cost advertising route.
If you were walking down a dimly lit street, and someone you
never met, walked up, and offered to sell you a valuable watch
for $15. What would you do? If you're like me, you'd say,
"thanks, but no thanks". Why do some people think they can do it
on the web and it will work.
In order to succeed in business on the web, you must become
known, and you are competing with some "heavy hitters", who have
very deep pockets for advertising.
The web does one thing however for the small entrepreneur - it
creates a level playing field. There are plenty of niche markets
where you can advertise at a very low cost.
Let the "heavy hitters" spend their megabucks and forget it - you
are not going to compete in their arena. While they are spending
their advertising dollars on ads that reach hundreds of thousands
with a minimal return, you can target your market and maximize
yours.
How do you get known? First - throw away the free email account.
Second, get your
own domain. There are companies competing with
Network Solutions, and you can register your web site for as low
as $13.50 - and then get a "no frills" web site for about six
bucks a month with your own email accounts. Have we reached the
bottom of your pockets yet?
If so, you may wish to consider another line of work.
Next - find a few Ezines or Newsletters that have a decent
circulation in the market you wish to target. Remember 5,000
subscribers that are in your target market, are far better than
100,000 that are not.
Finally, place an ad in those that match your business. Forget
one time ads; they don't work. Get your ad in their face for at
least seven issues - the more the better - they will get to know
you.
If you can't afford a minimal advertising budget, you're not
really in business. That is called a hobby. Are there some free
ads that work? Sure, but you can bet your life they can't be
submitted "by the thousands", so forget the automatic submission
software - you're just wasting your money.
Have you "primed the pump"? If so, you can expect to get some
water. Like any good business, if you reinvest your earnings in
additional advertising, soon your cup will overfloweth.
About the Author
Bob publishes the free weekly "Your Business" Newsletter
Visit his Web Site at http://adv-marketing.com/business to
subscribe. As a bonus, get 40,000 FREE E-Books from
Larry Dotson, when you visit http://www.ldpublishing.com
|
|
|
|
|
|