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Goal Setting Traits That Will Close Clients
I talk to business owners every day. A common question I am
asked is how to get clients.
The number one mistake that I see these professionals making
constantly is that they do passive marketing instead of
action-oriented marketing, with no...
Killer Online Marketing Strategy Goes Offline
One of the greatest ways to generate new marketing strategies is to look for new ways to apply proven techniques.
Heck, some of the greatest business innovations of all time came about when someone took something that worked in one industry and...
Network Marketing Success- The FAST Start MLM Success Formula
The FAST Start Training for the new MLM distributor
FAST.
That is how most people want to go in this business, and rightly so.
But you have to have a system or process to get there. That is what this training is about--a...
Networking Your Way to Online Business Success
Forums, groups, boards, and loops; they're all synonymous for online locations facilitating online networking. Some are entirely public, where everyone and anyone can click to the URL, read the messages and if they have no interest in contributing,...
Search Engine Marketing - John Alexander Interviews SEO author Susan O'Neil about the early days.
Robin Nobles was the very first person to develop a structured series of comprehensive courses and lessons which are recognized and approved by the US educational system for training people in search engine marketing skills. Robin Nobles celebrates...
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Postcards Make It Rain Referrals
One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful marketing messages.
One of the most effective ways to get a prospect's attention is to talk to them about problems you know they are facing. Create a card that describes, in some detail a problem a client had...then of course describe the brilliant solution you provided...and send them out to your clients, friends, contacts, and other network folks.
I would try to get in the habit of making this a monthly mailing. Over time, everyone on your list will begin to expect your cards and grow to see that you can solve their problems too.
But, I have found that one of the real ways to put this tactic into overdrive is you also ask them to forward this card to anyone they know who might have a similar challenge. The impact of this
practice over time will create an automatic referral marketing machine. The longer you do it, the more effective it becomes.
One of the great challenges of most small businesses is that they usually offer a variety of products, solutions, and services...but most clients tend to think of you only for what they perceive it is that you do. Sending these problem solving postcards is a great way to gently introduce them to everything you might be able to offer them.
If you do this routinely you will be amazed at the results. Don't just do it once and forget it. Design your campaign with the idea that you are going to do at least 6 times and you will be far better off right from the start.
John Jantsch is a marketing coach, creator of Duct Tape Marketing and the author of Referral Flood - How to create a flood of new business without spending one dime on advertising. Find out more at http://www.referralflood.com
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