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I want my own domain!
Choosing domain names, or web addresses is a major thing when you want to do business online. Whilst a great, or even halfway decent domain name may not guarantee success, it can most definitely have an impact on just about all aspects of your...
THE POWER OF CONCENTRATED MARKETING
First of all, what do you mean by concentrated? Encarta(R) Pocket Dictionary gives two words that defines it well- strong and focused. Being concentrated requires you not only to have a focus but to have a strong focus! When you desire to...
The Psychology of Network Marketing
The general public usually misunderstands the network marketing
industry. When they hear of network marketing opportunities
their biased perceptions of the industry can cause them to avoid
these opportunities. This negative reputation has been...
Top 10 Marketing Tips!
Information is King of the World Wide Web. And for good reason - We Need It! I am referring to Internet Marketing Information of course. There is not a single day that passes that I haven't learned at least one new marketing tip, Internet trick or...
World-class Marketing: When and Where
Quadruple, even do thirty times your present product or service sales. Accomplish this in less than nine months! You don't even need a Web site with the following easy-to- understand information. Judy Cullins, 20-year book coach, answers two big...
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Postcards Make It Rain Referrals
One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful marketing messages.
One of the most effective ways to get a prospect's attention is to talk to them about problems you know they are facing. Create a card that describes, in some detail a problem a client had...then of course describe the brilliant solution you provided...and send them out to your clients, friends, contacts, and other network folks.
I would try to get in the habit of making this a monthly mailing. Over time, everyone on your list will begin to expect your cards and grow to see that you can solve their problems too.
But, I have found that one of the real ways to put this tactic into overdrive is you also ask them to forward this card to anyone they know who might have a similar challenge. The impact of this
practice over time will create an automatic referral marketing machine. The longer you do it, the more effective it becomes.
One of the great challenges of most small businesses is that they usually offer a variety of products, solutions, and services...but most clients tend to think of you only for what they perceive it is that you do. Sending these problem solving postcards is a great way to gently introduce them to everything you might be able to offer them.
If you do this routinely you will be amazed at the results. Don't just do it once and forget it. Design your campaign with the idea that you are going to do at least 6 times and you will be far better off right from the start.
John Jantsch is a marketing coach, creator of Duct Tape Marketing and the author of Referral Flood - How to create a flood of new business without spending one dime on advertising. Find out more at http://www.referralflood.com
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