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Gow to avoid being ripped off by online companies
This month newsletter is in fact special as I want to share VERY SELDOM EXPLAINED FACTS AND A TOPIC that deeply concerns me and, I’m sure, you as well. Over the past couple of years, I have spoken with many of you and I have found out that too many...
How To Retain Your Customers The Dish Network Way
Customer retention is vital to a business. If you cannot retain your customers you will be continually losing current customers and always on the search for new ones. This can be very expensive. Retaining current customers means continual sales...
MLM Cyanide Pills: Top 5 Sure-fire Ways to Kill Your Network Marketing Business
If I walk down the street today, telling people about my network marketing opportunity, and someone asks me "Isn't that a pyramid scheme?", then that guy is bound to get a hard knock on the head. Network marketing, since many years ago, have...
MLM Training- Who Are the Best MLM Small Business Prospects and Why?
by Doug Firebaugh
There is a virtual Gold Mine out in the marketplace for network marketing and MLM that is being virtually ignored by most folks.
These folks have 5 things they bring to MLM that can prove to be absolutely invaluable: ...
What You Must Know To Profit Online
If you've been pondering how to profit from your website, I've got news you'll want to pay attention to. A recent research study by Yahoo! And Grey Worldwide, San Francisco provides some priceless information to you online marketers. The report...
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Permission Marketing With Tip Sheets
Permission Marketing with Tip Sheets
Use tip sheets to encourage clients and prospects to sign up for your e-mail
Newsletter. Permission Marketing, a marketing concept popularized by Seth Godin, is based on obtaining your client’s, prospect’s, and web site visitor’s permission to communicate with them via e-mail.
Often, the hardest part of a Permission Marketing program is developing an incentive to persuade clients, prospects, and web site visitors to send you their e-mail address and permission for you to send them your e-mail newsletter.
That’s where tip sheets come in! Tip sheets are short, formatted, documents that contain non-selling information your market will find useful. Clients and prospects appreciate tip sheets because they contain helpful information that helps them save time and avoid mistakes.
Advantages
Tip sheets are easy to prepare and can be distributed for free as electronic files. You don’t need many words, and you don’t need fancy graphics to communicate a credible, competent, professional image. Clients and prospects like tip sheets because they contain helpful information presented in a short, concise, easy-to-read format which saves them time.
Steps to success
1.Create your tip sheet. Choose a topic that either helps your market achieve a goal— save time or money, increase sales, win a race, etc.— or avoid making a mistake, like a bad buying decision. Ideas include: frequently made mistakes, questions to ask when buying, trends, symptoms, installation tips, usability techniques, shortcuts, and workarounds.
Support each point with one or two short, concisely edited, paragraphs. Write as you speak, in a conversational tone. Format your tip sheet using subheads set in a typeface that forms a strong contrast with adjacent body copy. Add extra space between lines, and above subheads, to enhance the
professional image your tip sheet projects.
2.Promote your tip sheet. Promote your tip sheet everywhere: on your business cards, in your e-mail signature, in your ads, article bylines, and search engine advertising. Mention your tip sheet when speaking or attending networking events. Always describe how to obtain your tip sheet by visiting your web site.
Use tip sheets and print-on demand postcards to convert postal mailing addresses to e-mail addresses. Tip sheets promoted with postcards can efficiently reactivate previous clients and reach out to prospects who have not yet given you permission to contact them via e-mail. Using postcards to promote tip sheets avoids the many problems associated with unsolicited e-mail, i.e. spam.
3.Sign-up. Make it easy for web site visitors to locate your tip sheet. Your tip sheet and newsletter sign-up offer should be prominently placed at the top of your home page. Describe the benefits your newsletter offers subscribers and stress your privacy policy.
Set up your web site so autoresponders will deliver your tip sheet, add the recipient’s name to your newsletter mailing list, and inform you of the new contact.
4.Track your results. Experiment with additional tip sheet topics. Use different e-mail addresses or web site landing pages to determine which topics and media generates the best results.
5.Expand. If desired, you can use tip sheets as the basis for in-depth treatments of each topic. You can expand tip sheet topics into newsletters, special reports, e-books, presentations, speeches, teleconferences, and audio recordings.
About the Author
Roger C. Parker knows the secrets to promoting your business one page at a time. Find out the simple way to keep in constant touch with your customers, while saving you time and money. Visit www.OnePageNewsletters.com for your three free reports.
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