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Overture Marketing
Overture marketing has long been recognized as an incredible
method for driving traffic to websites from the major search
engines. Overture was a pay-per-click marketing service that
actually was a search engine originally established in the late
1990s under the name GoTo. A strategy change in early 2000
positioned Overture as a powerful pay-per-click service as the
company made deals with most of the major search engines (Google
excluded) which would allow their advertisers to have their
cost-per-click advertisements displayed in the major search
engines. This move made Overture marketing highly desirable for
website operators as a means of driving traffic to their
websites from the major search engines. In 2003, Yahoo! began
making plans to acquire Overture and within a couple of years
they dropped the Overture brand re-branding initial Overture
products as Yahoo! Search Marketing Products. So, in effect
Overture is no longer in existence as it has been replaced by
Yahoo! Search Marketing. Even so, the power of what was once
known as Overture marketing is still alive and well but it is
now offered through the Yahoo! Search Marketing services.
Google, the most widely used major search engine, did not go for
Overture marketing advertisers having their ads displayed in its
search results. Rather, Google launched its very own
cost-per-click advertising program which is called AdWords.
There is a lot of competition between Yahoo! Search Marketing
and Google, of course, since they are the two main providers of
pay-per-click advertising services. Some of the smaller search
engines are actually powered by Google, meaning their search
results come from Google. Many of the smaller search engines
receive pay-per-click advertising results from Yahoo! Search
Marketing, so advertising through the Google AdWords program and
Yahoo! Search Marketing pay-per-click programs provides the
potential for your advertisements to displayed in all of the
major and some of the smaller search engines. Rumor have been
stirring that Microsoft is considering starting its very own
pay-per-click advertising program, perhaps through the MSN
search engine that it owns. In early 2005,
representatives from
Microsoft confirmed the rumors that the company was looking at
getting into the pay-per- click advertising game. For website
owners, this could be a good thing as there will be three major
mediums through which to purchase pay-per-click advertising, so
the competition for keywords will likely diminish making it less
expensive for website operators to achieve good search engine
listings through cost-per-click advertising. At the same time,
there is potential that pay-per-click management could become a
much bigger job for website operators to desire to be
represented in all of the major search engines and thus end up
managing search engine marketing campaigns through three
different pay-per-click providers. Overture marketing was once
the preferred choice of pay-per-click advertisers. However, when
Google launched its AdWords advertising program, it quickly
became a popular and preferred method of advertising for many
website owners. The AdWords program is very powerful because
when you advertise with Google, your advertisements appear on
websites throughout the Google network in addition to appearing
in the search engine results. If Microsoft does in fact launch
their pay-per-click program that they have been testing, it is
expected to have similar potential for reaching vast targeted
audiences due to the variety of MSN services that are in
existence. Yahoo! Search Marketing, formerly Overture, is still
a power- packed pay-per-click advertising provider as well and
will likely continue to produce excellent results for
advertisers. One thing is for certain. Using pay-per-click
advertising services that are associated with major search
engines is a productive method for driving traffic to your
website. There will likely be more players on the field in the
near future. Which pay-per-click advertising provider will be
most beneficial is hard to say, but chances are, all them will
be highly effective for driving traffic and pay-per-click
expenses are likely to decrease due to increased competition and
more opportunities for pay-per-click advertisers.
About the author:
By: Hamoon Arbabi Source: http://homebusiness.nexuswebs.net
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