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B2B Direct Mail Lead Generation Success Needs Planning, Testing, Measuring.
Is Direct Mail Useless for DMers?
Is direct mail useless at helping direct mail businesses
generate leads?
That's the question I was asked last week by a reader of Alan
Sharpe's B2B Direct Mail Tactics newsletter. Here is her...
Cut Out The Middle Man For Maximum Profits
We all know the secret to saving big money when buying something in the off-line world is buying it wholesale. We know that the more hands an item passes through on the way to us, the more it's going to cost. Everybody involved in the process has to...
Growing Your Business With Your Marketing Priorities
None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed. You wear so many hats; there is a seemingly infinite list of tasks to accomplish each day, from providing...
Jump Start Your Network
Jump Start Your Network with People You Already Know By Julie Chance Networking is often identified as a key business building activity for small business owners, especially those just getting started. Often we think of networking as meeting as...
Part 3 - Five Ideal Networking Tips
Five more tips on how to create the ideal network
This is the third article in a series of tips to help you put the foundation in place that can best support you and your dreams and goals. It’s all about the quality of people that you know and...
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Network Marketing Do's and Don'ts
Why did you become a network marketer? Most people immediately respond, “for the money!” However, this is not the real reason.
No one subjects them to the hard work of building a business just for little pieces of paper with the faces of dead presidents. The truth is you work in order to obtain what those little pieces of paper can bring you.
The first thing you need to do is to find the reason WHY you are a network marketer. Is it the freedom to choose whatever you want to do whenever you want to do it? Maybe you are looking for a different lifestyle. If there is one thing that is critical to your network marketing success, this is it. If you don’t have a reason, there is no motivation to succeed.
A network marketing business is a teaching and coaching business. If you don’t like interaction with other people, a network marketing business probably is not for you. There’s a concept that most network marketers just can’t seem to get a handle on. You do not sponsor “reps,” you sponsor “people!”
If you have to find a reason why you are building your business, then doesn’t it stand to reason that other people will have to do the same thing? If that’s the case, then why is it that network marketers continually focus on how much money your prospect can earn?
There’s no way you are going to convince “Joe Sixpack,” to get out of his Lazyboy recliner unless you find out what his motivation is. Most network marketers literally pound in the amount of money Joe can earn. They bombard him with message after message about how “Successful Sam” has just purchased his 10th Porsche, refurnished his 25,000 square foot cottage and promise Joe that he can do the same!
Just how realistic is this approach? Joe isn’t stupid. He works long, hard hours at his job in order to provide for his family and truly believes that the best thing he can hope for is saving enough money by summer to pay for a camping trip. Then here you come, promising Joe that he can have everything that Sam has and
he can have it if he will just sign that piece of paper making you his sponsor!
You will probably sponsor a few people that way, but if you are in business for the long haul you need to change your approach and do it fast.
The proper approach is so simple, but in your rush to sponsor another “rep” instead of helping another person, all too often you talk yourself into and straight out of sponsoring the Joes of the world.
God gave you two ears and one mouth and he did it for a reason. We are supposed to “listen” twice as much as we “speak.”
Instead of pouncing on Joe with the latest and greatest network marketing program of all time, find out what Joe wants and needs. Ask him questions, lots of questions. In fact, in your first meeting with Joe, don’t even mention your business! Yes, that’s what I said. Don’t even bring it up. Remove yourself from the super duper network marketing persona and spend time making a new friend.
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