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Give People A Reason To Visit Your Web Site!
That is the single most important thing to remember about promoting a website. Commit it to memory, and remind yourself of it often. Don't make the mistake of thinking (all my hard work and all the great stuff, if I build it they'll come) Nothing...
Is There a Spy in Your Computer?
You may have inadvertently invited a spy into your computer. There you are, shopping on line and little did you know it you caught a spy or two. The spy is known by a few names "spyware, adware, trojans". Whatever it’s called, what it does, once...
Out of Money with Loads of Time: 10 Ways to Advertise Your Website for FREE
The best laid advertising plans usually contain a large sum of money. But not every new “NETtrepreneur” has a big marketing budget. Either you’re still working a “day job” and sitting there hacking away online at night, trying to convince your...
Reach vs. Frequency: Is it more effective to touch 100 potential customers once or 25 potential customers four times?
Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking. Reach is the number...
Search Engine Marketing Trends
Search Engine Marketing Trends - Itai Levitan (MBA), EasyNet Search Engine Marketing, August 2, 2005 Search engine marketing is on constant evolution The world of search engine marketing is in constant evolution. With increase in the number of...
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Learning to Make Connections
Marketing may be considered to be a means of making connections.
What every marketer must do is learn with whom to connect and
how to connect in order to best serve his prospects and expand
his business.
The Internet is the best medium invented to-date for making connections.
There are lots of other media. But none offer the fast, easy
and private methods for establishing connections and building
useful relationships.
Some powerful companies have not learned how to do this on the
Net. Recently a few members of the Recording Industry Association
of America (RIAA) have tried to hurt peer-to-peer music-sharing
systems by signing on and offering spoofed CDs. These CDs have
periods of empty space or ruined music. The idea is to drive
people to "legitimate" outlets.
Now I ask You, Is this a way to make a connection with someone?
Is this a way to gain customers? Is this a way to be helpful?
While RIAA members are stuck in the past, others who understand
that the Internet is a learning medium, use services, such as
BroadProspect, to learn how to make connections. Here is an excerpt
from an email I received from them:
"BroadProspect (http://www.BroadProspect.com) is a place where
professionals list their senior industry connections on an ANONYMOUS
BASIS for FREE, and become an anonymous connection maker. Companies
shop online for a specific industry relationship and communicate
with the ANONYMOUS connection maker. When the connection maker
is satisfied with the information, he/she can establish a client
- or goodwill - relationship with the business entity."
This outfit understands that the Internet is not merely an information
highway but a learning network. They have developed a method
to enable business people, not merely to gather information,
but to learn about other businesses they would like to partner
or otherwise work with.
I have no business relationship with BroadProject. I write about
it because I think it may be of use to some of you.
To be successful on the Net, look for ways to broaden your connections.
About the Author
Paul -the soarING- Siegel is a provocative Internet speaker and
author of HELPFULNESS MARKETNG, a book stressing learning, cooperation
and community. Learn about it and also get your ebook reviewed
at http://www.learningfountain.com/. Subscribe to newsletter,
LearningFOUNT, by sending blank email to: mailto:LearningFOUNT-subscribe@topica.com.
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