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Guide to a Profitable Marketing Mix
You may have heard the term Marketing Mix used in connection with marketing planning. Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose for your business. Including both short term...
How To Spot The Next Big Wave, Surfer Style!
Aloha !! I'm lucky to live in Maui, Hawaii. Surrounded by the "mighty blue", it's difficult not to think of waves! Will you spot the next Real Internet Tidal Wave? You can't afford not to! Read on ;-) Did you know that many colleges and high...
Preparing Your Business For January
Why Worry About January During the Holiday Season?
Over the first couple of weeks of December, I have been in
meetings and had telephone discussions with clients who have no
interest in targeting their promotional efforts for the...
The Synergysophy of Integrated Marketing Communication
Synergy Integrated Marketing Where chaos begins, classical science stops. There has always been ignorance about disorder in the atmosphere, in the turbulent sea, in the fluctuations of wildlife populations, the oscillations of the heart and...
Why Residual Income Is Smart Money - And Ways You Can Earn It
Residual income (also called passive, or recurring income) is income that continues to be generated after the initial effort has been expended. Compare this to what most of us focus on earning: linear income, which is one-shot compensation or...
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"KISS Marketing - the Basics"
Regardless of whether your business is a small Mom & Pop type
atmosphere or a larger than life organization, your approaches
and strategies must be of the highest caliber to reach your
target audience. Professionalism is the key!
Often there is a trial and error period in finding the perfect
path to follow or the ideal strategy for your particular product
or service. Critically important is presenting your product or
service in a way that conveys a message of professionalism and
credibility.
It has long been a fundamental business principle that if your
product is of the highest quality, easy to acquire and less
costly to the consumer, that they will "beat a path to your
door". For the most part that may be true but there are a few
other considerations that are critical to the success of your
business. While there are countless methods and approaches that
you can take in reaching your goals, my experience has shown
that the very first thing to consider is that all your
presentation materials should be of the highest caliber. That
doesn't mean they have to be expensive, but be aware that you
represent yourself every time you pass out a business card or
write a letter to a potential customer. Therefore you are
always marketing yourself. Be sure that the tools you use are
professionally and skillfully prepared. Opportunities for the
growth of your company are enormous but can potentially be
expensive. Therefore the following are just a few ways you
may consider for marketing your product or service that are
the least expensive and often the most effective in reaching
your target audience.
1. Prepare a good press release.
While there are not guarantees that an editor will pick up
your story, the potential is staggering. All you need is one
editor who is interested in your story and you've hit the
bullseye. Overall, a press release is one of the least expensive
methods for promoting your company, product or service.
2. Write articles about your area of expertise;
and the reasons your product
will benefit the masses. Make
sure the article is useful to those who read it. Every good
e-zine is constantly looking for potentially interesting
and important articles to feature. Writing articles gives
you an opportunity to advertise for free while building
credibility.
3. Include a good bio on your web site.
About you and your company. Write it in the third person.
You don't want your bio to sound autobiographical, but you
do want your audience to know something about you. A bio
can create trustworthiness.
4. If it means paying a little bit more...
Make sure you have a good webmaster to create your web site.
You want to be sure your web site represents you in a manner
that conveys all of the above namely credibility, trust-
worthiness and professionalism.
5. Introduce yourself via e-mail.
I don't mean writing those tacky letters that are pure promo
hype. I mean constructing a very professional letter that
targets those who may have an interest in your product. A well
-constructed letter is worth its weight in gold.
To encapsulate, it is unmistakable that the marketing approaches
and strategies available are extensive but in order that you
attract the target market you're eager to draw to your site,
you must maintain a competitive edge by choosing professionalism.
Above all, be sure to provide an enhanced level of customer-
oriented service. Nothing draws clients to your business more
effectively than providing the most advanced and best possible
customer service. If you wish to position yourself in the
forefront, the primary key in getting a positive reception to
your product or service is through providing flawless
customer service.
About the Author
Webmaster of the HOME BIZ NETWORK http://homebiznet.nu
Since 1994 HBN has been providing Tools/Tips/Secrets/Help
including proven Biz Opps for the SOHO industry. He also
provides Web Design and Hosting services. Developed the
"Business On A Disk" concept on CDRom. Specializes in
helping to understand and master financial freedom.
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