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Advertising and Community Relations -- Get the Best of Both Worlds
Have you ever noticed that in communities without big universities, high school sports take on an even bigger importance? That's what it's like where I live. But like everywhere else in the country, our high school sports are always looking for...
B2B Direct Mail Lead Generation Success Needs Planning, Testing, Measuring.
Is Direct Mail Useless for DMers?
Is direct mail useless at helping direct mail businesses
generate leads?
That's the question I was asked last week by a reader of Alan
Sharpe's B2B Direct Mail Tactics newsletter. Here is her...
Cooperative Advertising
Advertising is expensive. As a result, successful businesses are looking for more and more ways to save money on their marketing packages. Co-operative advertising is taking on many shapes and faces. It can be online or offline. It can be in...
Untold Secrets For Network Marketing Success
It is much easier now, than it ever was before to become successful in a top network marketing company using only online strategies. This is the new era for network marketing where any one with the desire and vision can make their dreams come true...
Why Search Engine Marketing Is Way Overblown!
by Jack Humphrey
http://power-linking-profits.com
I just had a customer contact me with a question that reminded
me just how badly misinformed good people are about search
engines and their true role in marketing their websites.
...
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It's Time To Get Respectable!
Count the times you have seen those ads online screaming,
"SUBMIT YOUR SITE TO SIX MILLION SEARCH ENGINES FOR FREE!"
You start to reach for the mouse to click that banner and
your common sense kicks in to tell you, "Calm down now,
there are only a dozen search engines that really matter!"
Then just as you overcome the desire for easy money and
free riches, you spot another banner offering "We'll submit
your site to the Top Search Engines for $49.00!" Yes - well,
there are those that may do that for you, but it won't help.
All the extreme noise and excessive hype surrounding what are
the bare necessities of internet marketing has noisily
drowned out the calm, quiet voices of the folks that can
actually do you any good. The serious, working professionals
that truly understand what it takes to gain *quality* traffic
for your web site. Search engine optimizers, permission email
marketers, traffic analysis experts and community building
software companies have been painted with a haze of guilt and
shame due to the hyperbole that has smeared the name of Web
Marketers -- until now.
Clearly it's time for serious marketing professionals to get
some respectability by forming a professional organization
requiring high ethical standards and providing best practices
guidelines to establish certification criteria for members.
The World Association of Internet Marketers (WAIM) held an
organizing meeting on April 11 in Las Vegas, Nevada during the
first annual U.S. "Internet Marketing Strategy Days", one of
three events held worldwide by the fledgling organization.
Event organizer and WAIM interim president Lennart Svanberg
of Stockholm, Sweden arranged the international cast of
presenters and workshop leaders for the first U.S. event.
Svanberg and Swedish partner Axel Josefson of http://Axole.com
held their first Internet Marketing conference in Stockholm
and a follow-up event in Copenhagen last year.
Web marketing expert Jim Wilson of Wilson Internet
http://www.JimWorld.com participated as a conference speaker
and moderator during the three day long event as the U.S.
representative and honorary lifetime founding member of WAIM.
Referring to his longtime interest in technology and now the
web Wilson quipped, "I've been wearing
a propeller beanie since
1965." He has built an arsenal of valuable webmaster tools
that have become well known by respected internet marketers
for their value to the web marketing industry.
Web luminaries attending and speaking at the conference and
participating in the launch of WAIM included attorney Jonathan
Cohen, ICANN board member (Internet Corporation for Assigned
Names and Numbers) and Detlev Johnson, moderator of I-Search
marketing discussion list and VP of Position Technology.
Representatives from Inktomi, About.com, GoTo.com, FindWhat
and The Open Directory Project addressed the assembled group
of web marketing professionals at the event providing
valuable insights into effective web marketing techniques while
attendees gathered good information on the latest technology.
Included was a new piece of hardware dedicated to what has been
dubbed "Packet Sniffing," a technology that is not only claimed
to efficiently analyze and track traffic upstream of the server,
but apparently increase server efficiency and use of resources.
The event was sparsely attended, as have been all DotCom
conferences so far this year, but those who braved the clanging
slot machines and elderly retirees wandering the Casino were
rewarded with some excellent advice and valuable networking
opportunities with fellow marketing professionals. Business
cards changed hands at a record pace and partnerships were
established between complimentary businesses while software
to power site search and forums was discussed in the foyer.
Organizers Svanberg and Josefson are looking forward to hosting
the next U.S. version of their conference at the same venue in
2002 and hope to have firmly established the clout of the World
Association of Internet Marketers by then. Membership can be
applied for by visiting http://SearchEngineForums.com and going
to the WAIM Public Forum for updates and contact information or
by contacting Lennart Svanberg by email at:
mailto:lennartsvanberg@lennartsvanberg.com
About the Author
WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet
Weekly Ezine emphasizing small business on the Internet
Subscribe address mailto:WebSite101-subscribe@listbot.com
articles available: http://website101.com/freecontent.html
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