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10 Marketing Tips For Success
1. FREE... I got your attention, didn't I. Offer a free report, e-book or "how to" course. Information is the top selling product online. You can use this to your benefit by offering free information. - As a sample of your information product...
10 Way to Improve Your Sales
Note! This article may be republished in its entirety as long as the Toolbox information is not removed. 1. Determine your current situation. How are you currently positioned in the market? How do you compare to the competition? Where would you...
Internet Marketing Vs Network Marketing?
Which one do you want to venture into?
Internet business? Or, network marketing business?
In my opinion, you have to find out what you really want (money, good contact, getting new knowledge etc.). Then learn and investigate. Yes, you might...
Is PayDotCom a good alternative to ClickBank?
PayDotCom is a new payment portal for small business owner. The best advantage of using PayDotCom is it has a built-in affiliate network, so every new merchants can get an army of affiliates fast just as what ClickBank is providing. There is a main...
One-Two-Three Punch Marketing
Printed material is just as important today as it was before the Internet. With sp*a*m getting out of hand, it’s a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like....
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Internet Marketing Strategy:The Advertising Co-op
The advertising co-op is an Internet marketing
strategy that should bring sustained financial
success.
Benefits from a well run advertising co-op
include:
(1)Responsive highly targeted advertising
(2)Low cost
How An Advertising Co-op Works
Members of the same program pool their money to
pay for advertising. Typically, a co-op group will
consist of 3-12 members.
The best advertising buy is often a solo ad or
top sponsor ad in an ezine. Let's say for example
that a top sponsor ad in an ezine costs $120 (US).
If 10 members participate in the co-op, the cost
per individual is only $12 (US).
Suddenly, highly targeted advertising is within
reach of everybody. The members should be
advertising a program where each member has
his/her own individual referral URL.
To organize the co-op you'll need:
(1)an URL (website) rotator
(2)ad trackers
For a comprehensive list of FREE URL rotators visit:
http://100FreeWorkAtHomeTools.com/freeurlrotators.html
For a comprehensive list of FREE ad trackers visit:
http://100FreeWorkAtHomeTools.com/freeadtrackers.html
When the ezine ad is run, the ad will contain the
URL of a rotator. Inserted in the rotator will be
the referral URLS of the co-op members. As ezine
readers click on the URL in the ad, the referring
website URLS come up in rotation for the co-op
members.
To insure the integrity of the co-op each member
should convert their referral URL to an ad tracking
URL and submit this second URL to the co-op
organizer.
Each time the ad tracker URL is clicked a hit will
be recorded by the ad tracking program. All co-op
members can be assured that the ad responses are
distributed
evenly since they can compare number
of hits with other co-op members.
It is an advertising axiom that TARGETED
ADVERTISING brings the best results. By
TARGETED I mean you are advertising directly
to a group that has demonstrated an interest in
essentially the area you are promoting.
Such as advertising a search engine submission service
in an ezine devoted to website promotion.
With over 300,00 online ezines in existence finding
an ezine that covers your target market should be
easy.
To find appropriate ezines for advertising this is
one of the best ezine directories available:
http://www.topezineads.com/demo.html
Final thoughts:
(1)Do not advertise in any ezine you have not
subscribed to.
You want to make sure the ezine offers QUALITY
information and is being read by its subscribers.
(2)Distribute a list of co-op participants with name
and email address to all co-op members.
(3)For network marketers the advertising co-op is the
perfect promotional choice.
(4)If you are a member of a free-to-join multi
level advertising program, where you can contact
downline members, organizing a co-op can have long
term benefits for a very modest cost.
Even though you are doing paid advertising for a
program that does not give an immediate cash reward
to co-op members via 'sales', THE LIFETIME BENEFITS
FROM INCREASING YOUR ADVERTISING FIREPOWER CAN BE
DRAMATIC!
About the Author
Subscribe to The TAX TORPEDO Newsletter, edited
by Robert A. Kearse, for a powerful diet of Internet
Marketing Strategy, plus FREE resources for your
work at home business, plus, very valuable FREE
bonuses to new subscribers:
http://100FreeWorkAtHomeTools.com/freenewsletter.html
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