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Getting the most from your next networking event
If you're like most people then you've probably been to a few
networking event and weren't really sure what to do. Maybe you
felt awkward introducing yourself or didn't know how long to
talk to each person. The good news is that these are all pretty
common for the majority of people. The better news is that it's
relatively easy to learn how to make the most of your next
networking event.
Be prepared - Have enough business cards in an easily accessible place.
Then, have a "back-up" stack of cards in another pocket in case
you run out. You should also bring a small notebook that fits in
your pocket along with two pens.
Dress appropriately - Arrive underdressed and you usually won't
be taken seriously, overdress and you may be seen as
pretentious. You should find out what the recommended attire is
and dress similarly.
Arrive early - There is no such thing as "fashionably late" when
it comes to business. When you are one of the first people to
show up, you have the chance to meet and talk to some of the
other people that have shown up early
with less interruptions.
Work the room - Don't spend your whole night talking to one
person, no matter how promising a prospect they may seem. Spend
between five to ten minutes with as many people as you have the
chance to meet. Spending more time with each person cuts into
the number of people that you and the people you are talking to
will meet.
Be a facilitator - If you see someone being a "wall flower"
introduce them to a few people. It's even better if you can
introduce people that are likely to benefit from meeting each
other. In doing this, you'll be seen as a valuable resource but
more importantly, you'll also be helping other people - it's not
always about you.
Follow up - Meeting people is the easy part, it's following up
afterwards that most people forget. A simple email or thank you
card will set you apart from crowd and only takes a little time.
About the author:
Jeremy L. Knauff is the founder & CEO of Wildfire Marketing
Group, a Guerilla Marketing
Company specializing in helping small companies compete with
larger companies - and win!
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