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Networking -- Locally
Business networking puts more money in your pocket by
helping you overcome the number one biggest problem facing
new business owners. Prospecting for new customers.
Business networking events can go a long way towards
making the whole prospecting...
Speaking of Success!
In the quest to attract customers and make more sales, the temptation is to focus on the Internet. It's easy to forget there are other tools that are less tedious, easier to use, and even more effective. For example, simply telling people what...
Successful Online Gift Shop Marketing - Part 2
7. Organize To a great extent, we've been covering this all along. But it can't be emphasized enough. Don't make me, the shopper, search high and low on your site for a statue that perfectly matches my wizard logo. Combine the wizard, sorcery,...
TOP 10 WAYS TO QUICKLY BUILD YOUR LIST
BizWare Magic's TOP 10 WAYS TO QUICKLY BUILD YOUR LIST 10 Fast and Easy Ways to Build Your List Have you ever wondered how many times you have heard this comment/suggestion/mantra from the gurus: "YOU HAVE TO BUILD YOUR OWN LIST" If you are...
Why Networking is Your Biggest Advantage
Why Networking is Your Biggest Advantage © 2003 Nava Bromberger
There's a reason why they call it "network" marketing -- it's because it's all about networking! So, what is the secret to success? YOU are the secret to success! You can...
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Get Personal: Letters vs. Direct Mail
One of the reasons direct mail works is the personal aspect. It’s ostensibly a letter from you to your prospect. Because of this, the more personal you make it, the better your response will be.
If you’re mailing to 100,000 people, putting your prospect’s name on your letter is about as personal you can get. But there are times when you can – and should – send out highly personal letters to individual prospects.
Say you sell gardening supplies, and driving to work one day you notice a home with a lovely garden, but dying roses. You find out who the owner is and send her a letter complimenting her on her wonderful garden, along with tips on rose care. Or, you meet a prospect at a business networking function. You get back to the office and send out a letter referencing your conversation and outlining what your business can do for his.
But unlike direct mail, you don’t ask for a response.
Instead, tell the recipient that you’ll be calling in about a week to talk about how you can help them. Then follow up with that phone call.
Now, instead of a mass mailing, you have a personal contact and the beginnings of a relationship. This kind of letter will have double or even triple the response rate of a typical mass mailing. Sure, it’s more time consuming, but that fact is what makes it work so well.
So what are you waiting for? Get personal!
About the Author
Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" and "7 Ways To Get A Pay Raise From Your Web Site" is an independent Copywriter and Marketing Consultant. Find out how to get these two reports, plus more helpful articles like the one you just read at www.dramatic-copy.com. Dramatic Copy: The Right Words Make A Dramatic Difference.
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