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10 Ways to market your web site – and have it market YOU.
Once your web site is done, it does you little good to have it sitting static on the net waiting for those visitor “clicks.” High numbers of visits to your site from potential customers or clients rarely happen by accident. They are a result of a...
Network Marketing Decisions: Ask Mr. Kipling
I kept six honest serving men,
They taught me all I knew.
Their names are What and Why and When
And How and Where and Who.
These well know lines by Rudyard Kipling offer sound advice for many situations in life. They can be usefully applied...
Network Marketing Training- The One Question That Every Mlm Prospect Is Thinking
There you are.
You are right in the middle of this great mlm presentation and then suddenly the network marketing prospect seems to drift off, and you are losing them. They eventually come back to you, but there for a minute you were a little...
Networking - Relax!
Networking – relax! – Gill Fernley and Justin Baker, Six Degrees Network
Anyone who has been to a networking event has met business card thruster guy. Won’t leave you alone, thrust their card in your face, every attempt at conversation gets...
What 15 Years in the Network Marketing Industry Taught Me
Just whisper the words “network marketing” and you’re bound to get an emotional response from your listeners.
Many people are still saddled with antiquated ideas of how the old multilevel companies were run in the 60’s and 70’s. Remember? Those...
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Get More Clients: Learn How to Talk About What You Do
One of the main reasons that solo-professionals, service
professionals and small business owners fail to build thriving
businesses is that they struggle to articulate exactly what they
do in this new vibrant, branded and authentic way...and most
importantly what specific Invest-able Opportunities they bring
to the table.
They aren't compelling and the message comes off as bland and
confusing. As a result, they miss countless opportunities to
meet and recruit potential clients. Can you personally relate?
Until you are able to clearly articulate exactly what you do,
and the Invest-able Opportunities that you offer, and the all
the benefits that clients will experience as a result of working
with you, you will be missing out on enormous opportunity for
growth and success.
Remember people don't buy products or services. And they
certainly don't buy the technical name that represents your
profession (i.e. graphic designer, consultant, financial
planner, etc.) They buy solutions to their problems...solutions
that you can personally deliver
because of your unique abilities
and your personal and professional experience.
If you're a yoga teacher, I think you'll agree that saying
you're a yoga teacher is not particularly compelling. I may
already have a preconceived notion of what a yoga teacher does
or is like. However, saying "...I help professional women
reclaim their bodies from the evil corporate empire and access
their true feminine qualities of mystery, intimacy and
sensuality...living part two of the life they were meant to
live!" may start a more interesting conversation.
It may also get a chuckle... which is a good thing.
© 2005 Michael Port & Associates LLC
About the author:
Get more clients with Michael Port, expert marketing coach for
small business owners and professional service providers. Free
small business resources, networking opportunities, articles,
advice and coaching on professional services marketing at
http://www.michaelport.com . Receive a free chapter from 'Book
Yourself Solid' at http://www.bookyourselfsolid.com
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