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Benefiting From Fourth Quarter Publicity
As the year enters the fourth quarter, many businesses and entrepreneurs are making plans and budgets for the year 2002. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity...
Design Matters in our Visual Culture
FIRST IMPRESSIONS.
First impressions often leave lasting impressions. Impressions also result in people’s perceptions. There goes that age-old debate -- “Perception versus Reality.” I say that perception is someone’s impression of reality....
Learn how to Measure the Effectiveness of Your Online Marketing Campaigns. . . in a free PDF download
Do you know that according to WebSideStory, an analytics firm, in 2003 medium to large Web sites got an average of 13.6% of traffic from search engines? Do you realize the power in that one simple statement? Search engine marketers trying to get...
MLM Success- the MLM Success Secret of the Master Skill in Network Marketing
by Doug Firebaugh
It truly is the Network Marketing Paradox. I just shake my head sometimes at this, and other times, I just smile.
I have some good news.
And some not so good news.
Well, I guess it all depends on how you look at...
Sponsorship: A Key to Powerful Marketing
Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing...
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FEATURED ARTICLE: HOW TO REACH YOUR TARGETED AUDIENCE OFFLINE
15/04/2004,
Fellow Netprenuers,
FEATURED ARTICLE: HOW TO REACH YOUR TARGETED AUDIENCE OFFLINE
An internet marketer can advertise it's business/web site by these methods:
(A) Word of mouth advertising
(B) Flyers or leaflets
(C) Business cards
(D) Direct mailing
(E) Networking
While it is very necessary for Internet marketers to advertise their web sites on the internet, it's equally essential for internet marketers to advertise their businesses offline.
(1) Word of mouth advertising: Talk to your friends, families, and other people about your web site, they know you, they can trust you better than strangers, tell them about the benefits your web site have for them. Remember that you are selling them the benefits and not the features, for examples, your benefits can be: they will save some percentage of money when they buy at your site,your customers will get free deliveries, you must always sell the benefits and nothing else, ask your friends and families if they will be kind enough to give you the names, telephone numbers, email addresses of the people they know, tell them that you may need to contact them about your web site.
(2) FLYERS OR LEAFLETS: In the U.S.A they call it flyers in Britain we call it leaflets, they are both the same, you can reach new people offline through leaflets, write a decent,simple,short,advertisements of your business in the leaflets, give it to a printer,to print them out for you, make sure that you include your web site address and email in the flyers, then, share out to people, either through their door posts, or stand near a shopping centre where people walk past,and give your flyers to people walking past you, do not expect to get result from all the numbers
of leaflets your gave out, but do not worry, you will get some few result, the few people are the people who are genuinely interested in your business,you can build your business from their on.
(3) BUSINESS CARDS: Make sure you have business cards that contain your web site and email addresses, give your business cards to the people you know or meet. People rearly throw away business cards,ask the people you want to give your business cards to, have you got friends? or do you know somebody who like to save money on his or her shopping bills?,if the answer is yes,give some extra cards to them,to give to the people they know. This methods of marketing works well and work everytime,it will bring you some businesses.
Place some cards in some stategic locations such as dentists,doctors surgeries,sweets shops,notice boards,those people who are interested in your business will pick your card,and contact you.
(4) DIRECT MAILING: Buy genuine mailing list, send the people on your list what benefits your web site will offer them. You may not get immediate response,but surely,some of them will visit your web site,they may eventually become your customers. Include your web site address and email address in your letters,and ensure you enclose your business cards in the letters you send out to people.
(5) NET-WORKING: Net-working with other people is another clever way of building your business. You can join the chamber of commerce in your locality, exchange business cards with other business people,you cards help them to distribute their cards,make sure you them to do the samething for you too.
About the Author
I am a web sites advertising and marketing consultant.
http://groups.msn.com/moneymakersbusinessopportunists/kasabuboo.msnw
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