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Book Yourself Solid
THE 7 KEYS TO GETTING MORE CLIENTS THAN YOU CAN HANDLE EVEN IF YOU HATE MARKETING AND SELLING Clients often ask me how I built a six figure income working as an independent professional in less than 10 months. I narrowed it down to 7 simple...
How did you hear about us?
One of the best things you can do for your business is to ask new customers how they found out about you. But when you do this, don’t expect to get accurate information. I know this sounds strange, but it makes sense, I promise. If you make...
Leave A Message, Please.
Networking is a great way to build your online business and message boards are some of the best places for networking. Not only can you advertise your business (if allowed), you can learn more about marketing, promotion or whatever subject pertains...
MLM Training- The New Network Marketing Distributor's Getting Started Checklist
by Doug Firebaugh
A List for MLM Success.
That is what I am talking about here. Every new mlm distributor needs a checklist when they get started to create a "map" of what the need to do to get started.
Why?
...
Preparing Your Business For January
Why Worry About January During the Holiday Season?
Over the first couple of weeks of December, I have been in
meetings and had telephone discussions with clients who have no
interest in targeting their promotional efforts for the...
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Distinguish Your Business From The Competition
You followed time-honored online marketing techniques to the letter: you have a great web site, the site has a high search engine rank, and you created a compelling marketing message that showcases your unique selling proposition. Unfortunately, your competitors are reading the same playbook and are implementing the same marketing strategies. The net result is that a potential customer found your web site, but also found the sites of your most savvy competitors. How can you get a marketing edge in this situation?
Distinguishing your business from the competition is essential for growing your customer base. Here are three techniques that will give your business crucial marketing sparkle:
Distinguish your web site. Many entrepreneurs get a web site template and content from their parent company and use it as-is, without modifying anything at all. Since all of the representatives get exactly the same site template from the parent company, how are you different from all of the other representatives? There is nothing wrong with either the template or the content, and it is perfectly acceptable to use a cookie-cutter web site for selling to your existing customer base. However, to attract new customers, you must distinguish your business.
Provide superior customer service. Your customers might not be ready to buy the first time they visit your web site, but they are likely to have questions or concerns about your products or services. Make time to reply to their questions within 24 hours so that you can showcase your customer service. If you are not paying attention to them when they are potential customers, how much attention will they get once they are actual customers? Note that you must provide excellent post-sale customer service as well — stellar pre-sale service that becomes non-existent
after the payment has been processed is a great way to lose the customer you just acquired. Customer retention should be the cornerstone of your business strategy — acquiring a new customer is an order of magnitude more expensive that retaining an existing customer.
Have a clear and simple message. How many times have you met someone during a networking event, heard their 2 minute speech about their business, and still had no idea about what they were promoting? Worse yet, how many times have you visited a web site and had absolutely no idea what the web site was promoting? Do you know how to "leverage synergy of client-centered intellectual capital to achieve strategic dominance in the interactive state-space"? Neither do we. Make sure your web site states clearly what you offer and how to order your products. (We recently spent several minutes on a site wondering where the "buy" button was). If you offer a wide variety of products or services, list a few of the most popular ones on top-level pages, and link to additional items. It is better to tell your customers about two products and have them remember what they were than to tell them about 2,378 products and have them remember none.
Distinguishing your business from the competition is essential when you are marketing to potential clients. It will mean the difference between closing a sale and losing that sale to a competitor.
About the Author
Avocado Consulting, Inc offers a complete range of innovative consulting services that enable businesses to leverage the full power of the Internet. We help your business thrive by providing superior online marketing services, user-friendly web design, and innovative technical consulting. Copyright © Avocado Consulting, Inc. All Rights Reserved.
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