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Breaking Out of The Bubble
On-line business is fantastic, I mean when you think about how easy it is to start an eBusiness and how inexpensive it is to get rolling, it isn't surprising to see so many people doing it. There are some hurdles but if you are open to learning and...
Dish Network Independant Marketing Contractor
Hi there!
This personal note is to tell you about an Internet company that
I found that is fantastic. I don't know if you are interested in
making a lot of extra money, but this can have a tremendous
impact in your financial future.
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Is Network Marketing Easy??
I personally believe we do a dis-service to the industry and ourselves if we openly state...or even allude...that NWM is easy. It's not. Nor is any business....WAH or brick & mortar. Anyone who does say different is not being wholly truthful. I...
Seven Marketing Strategies we can Learn from
Seven Marketing Strategies we can Learn from "Dog: The Bounty Hunter"
So, 'fess up--you have seen "Dog: The Bounty Hunter" , right? When I saw the teasers for this show, I thought it would be a testosterone-laden, he-man, tough guy...
Why Authors Should Blog
While watching the presidential conventions I was struck by the fact that blogs had totally revolutionized the publishing industry. Sitting right alongside the major news agencies were the bloggers frantically typing on their laptops. Even...
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Determining Marketing Effectiveness Even If You Didn't Track
What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don’t know what worked and what didn’t.
Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities?
First of all, don’t beat yourself up. You are not alone. In fact, one of my biggest challenges as a marketing consultant has been to get my clients to track the effectiveness of their various marketing activities.
The first thing to do is recognize the importance of tracking, and make sure that you have a plan in place to track all of your future marketing activities. The simplest way to track is to ask each new customer where or how they found out about you.
You may also want to consider including a code on any flyers or brochures that you distribute, and providing a reason for the customer to bring that flyer in when they come to make a purchase. Reasons to return the flyer could be to take advantage of a special offer, or to get a discount or free bonus gift.
You can also do this by phone or on the Internet if that is how your customers make purchases. Simply ask them to provide you with the code on the brochure or flyer that they are calling or ordering from. Make sure the code is specific to the location or group of people that you distributed the flyer to.
If you are networking or speaking to a group and someone gives you their business card and agrees to receive your free report or e-newsletter, make sure you include a reference in your contact database of the event where you met them.
As far as tracking your past marketing activities, consider asking your current customers how they found out about you.
You could do a survey that includes a number of customer satisfaction questions, but also includes a question to determine how they found out about you.
If you have a handful of clients that you work closely with and you really don’t know how they found you, pick up the phone and ask them.
Either of these tactics should give you an idea of what marketing activities worked and which ones you may be able to do without in the future.
If you're still not sure, continue with all the marketing activities, BUT put tracking mechanisms into place so you won't end up in the same boat next year.
(C) 2005 Debbie LaChusa, 10stepmarketing
About the Author
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners and solo-preneurs successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
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