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11 Reasons to Submit This Article to an Ezine
What's an article anyway, and why would I want to submit one to an ezine? That was a two-fold question and will require two answers.
An ezine article is usually composed of approximately 500 words on a single subject that would be of interest to...
3 Simple Marketing Strategies
3 SIMPLE MARKETING STRATEGIES Copyright 2002 Bob Leduc These 3 simple marketing strategies work for any business. You can implement them quickly and produce immediate results. They won't cost you much money. And the sales growth they generate...
Change Is Threatening Your Business
Change Is Threatening Your Business Copyright 2003 Bob Leduc You cannot grow a business today by simply repeating what you did successfully in the past ...or even recently. Clever competitors and new technology are producing changes that will...
Lost in Translation? How to get your marketing message to an international audience
Did you know that only 28% of the entire European population can read English? This percentage is even lower in South America and Asia. Even the growing Hispanic community in the U.S. still prefers to read in Spanish for the most part. This means...
Using Back Links to get Top Search Engine Ranking
Using Back Links to get Top Search Engine Ranking There are no hidden secrets on how to rank high with the major search engines. All that is needed is a basic understanding of how search engines work and a bit of know how. Perhaps the biggest...
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A Website Without Online Marketing: A Fruitless Tree
Nowadays, many people save money to quit their day jobs in hopes
of achieving their own customized version of the American Dream
by starting what is commonly known as an e-commerce business or
a "dot com" venture. They then proceed to spend the savings of
their labor on great looking, functional and hopefully practical
websites. However, a large percentage of such venturesome
warriors that take the initiative to quit a steady job and
embark on the bumpy road of e-"self employment" do not end up
reaping the fruits of their courage.
The initial phases of website development both financially and
emotionally drain the average venturous individual to a point
that at the end of the process they are impatiently waiting for
miraculous profit to be pouring their way. In reality, this
seldom happens since there are thousands of such individuals
both from the past and the present on the very same path
striving to prosper. In order for a website to be profitable, it
would have to contend in the race for traffic against hundreds
of thousands, or even millions of competitors.
It is possible to attract visitors to your website via countless
means however the best and the most efficient are what have been
rounded up under the roof of Online Marketing. Online or
Internet Marketing addresses the concerns of all those website
owners that are astounded at the low returns on their
investments. It helps strategize a plan to increase the
popularity and traffic of the website and tackle the issues of
low profits. The most important aspects of Internet Marketing
are as follows:
1. Spreading the Word: Since other online venues require
a relatively longer initial period of time to yield results, it
is quick and efficient to spread the word about your website via
submitting articles and news releases to be published. An
informative and useful article will intrigue other website
owners to syndicate the article hence exposing your website to
the visitors of their own websites. On the other hand a
carefully prepared news release if published at the right time
will drive major media publishers to run stories on your website
which in turn will expose your website to a very wide base of
potential visitors and in turn converted customers.
2. Networking: Propagating the word about your website is
a great way to jumpstart your internet marketing campaign,
however you need stability from within to be able to sustain
your website's popularity. By partnering or simply having a
relationship with websites in and out of your industry you will
be able to increase your website link base and provide a
one-stop solution for your visitors. You can achieve this by
being an active participant in online forums, chat sessions and
even seminars not to
mention offline venues such as business
mixers and conferences.
3. Search Engines: Once you have created an initial surge
of visitors via press releases and worked on networking to
maintain your traffic, your website will be seasoned and ready
to benefit from a very precious medium that lets targeted
visitors come to you rather than you going after them. Search
engines are inundated with searchers looking for products and
services in virtually every single industry and category
imaginable. By using keyword popularity tools you can find out
approximately how many people search for keywords relevant to
your website on a daily basis. Once you find the keywords that
would bring valuable visitors to your website, then you can
target them by optimizing your website. This process is referred
to as Search Engine Optimization which will be discussed in much
more detail in future articles.
4. Refining the User Interface: Refining the User
Interface is certainly one of the most ignored yet extremely
important aspects of owning and operating a website. You can be
getting hundreds of unique visitors on a daily basis to your
website yet making less profit than a direct competitor of yours
with half the traffic. The secret lies in your user interface
consisting of elements such as forms, navigation, contents,
links, buttons, customization, localization and more. By using
these elements in the correct places and at the correct time and
constantly monitoring your visitor retention and conversation
rates, you can not only increase your conversation ratio and
therefore your profit but also maintain a larger visitor base
potentially creating word of mouth and return business.
The above are the main areas in which you have to be active in
order for your online marketing campaign to be successful.
However it is sometimes not possible to achieve the best results
in all areas without rigorous research and extensive training.
This is where internet marketing firms come to your help in
devising and implementing a successful campaign. Internet
Marketing is virtually the only way to turn your investment of
time, patience and money into measurable profit that could get
you closer to achieving your goals and fulfilling your dreams.
This is why I invite you to read my future articles where I will
be providing more detailed information on each of the above
categories as well as information on how to find do-it-yourself
information and shop for internet marketing services.
About the author:
Sevan B.
Director of Technology
ViPSEM - A Subsidiary of APR Network Inc.
ViP Search Engine Marketing and
Optimization Services
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