|
|
|
MAKEGLOBALCASH.COM ANNOUNCES NEW LOOK!
MakeGlobalCash.com, the leading search engine of niche home base business sites, announced today that it has a brand new look and feel. Its simple and straightforward format makes searches direct and very transparent. Search engines have been...
Network Marketing Recruiting- The Recruiting Success Test for MLM
by Doug Firebaugh
The Ultimate MLM Recruiter.
How good of a Network Marketing recruiter are you? Honestly?
Is it easy for you to sponsor people or difficult?
Is it a struggle to recruit for you? Or somewhere in between?...
Sell Without Feeling Like A Used Car Salesman
Sell Without Feeling Like A Used Car Salesman By Julie Chance Many business owners and professionals are appalled at the thought of having to sell their products or services. If you are going to be successful though, regardless of your profession,...
Successful internet marketing without a budget
Darren Cronian runs a highly successful website, http://www.holiday-rentals.uk.com, without the benefit of a marketing budget. Here's how....... Below are his answers to questions we put to him on June 25th, 2005. You are successfully promoting...
Tell Vision releases Seo Vision, Pay Per Lead SEO
“Making Every Click Count” with Tell Vision Networks As the Internet continues to grow and more and more people jump on board, the online advertising medium continues to grow ever more important for businesses of all types and sizes. Expensive ads...
|
|
| |
|
|
|
|
|
A Battle Of Products Or A Battle Of Perceptions?
Marketing is not a battle of products; it's a battle of perceptions. It doesn't matter if you have best product or service; it's what people think that counts. That is not to say that you shouldn't have a good product or service - it is a prerequisite of doing business these days. Customers expect it.
Like it or not, it can be difficult to change a mind once it is made up. It can cost mega-bucks to blast your way into a prospects mind, because most of us don't like to change our minds. Once people perceive you one way, it can be very difficult and expensive to change this perception. They file you away in their minds as a certain type of business offering a certain type of product or service.
To put it another way - it is better to be first in a prospects mind than to be better. If you are battling head-to-head
with your competitors by matching products and matching prices then you are probably not first in the prospects mind. But, don't get too distressed, because your competitors may not be either. Your prospects may see no perceived point of difference between you and your competitors. You may be perceived as being virtually the same so price often becomes the deciding factor.
The key to marketing success is to find your point of difference. You then need to be perceived as being the first to offer that point of difference. Another option is to create a new product or service category that you can be first in.
About the Author
Noel Peebles Get Your 100% FREE mini-course "17 Powerful Secrets That Have Made Business Owners Into Millionaires." 100% FREE! Simply send a blank email to: instantsellbusiness@ReportsNetwork.com
|
|
|
|
|
|