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How Top Network Marketers Build Success
Personally, I believe in the power of network marketing. I believe it is a wonderful idea as it makes business success more readily available to the average person -- with or without previous business experience or education.
However, it is not...
How Your Network Affects Your PR Ratings...
How Your Network Affects Your PR Ratings... By: Martin Lemieux
It's been long overdue that I've been wanting to talk about how owning a network of web sites, drastically affects your page ranking within Google.
For some of you, you may closely...
Network Marketing Prospecting- The 4 Steps To Blazing MLM Prospecting
What is MLM Prospecting?
According to Webster's Dictionary, prospecting is looking for gold. That is a good definition of MLM Prospecting, as you always want to strike gold in your business. Just like gold, MLM Success runs in veins in your...
Overture Marketing
Overture marketing has long been recognized as an incredible
method for driving traffic to websites from the major search
engines. Overture was a pay-per-click marketing service that
actually was a search engine originally established in the...
Use an 'Affiliate Network' to Boost Your Commissions
Most affiliates concentrate exclusively on direct sales. For affiliates this means joining an affiliate program and
marketing the product or service through their web site or via email. The affiliate earns a commission for every sale made.
...
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3 Ways To Beat Your Competition
3 Ways To Beat Your Competition
Copyright 2003 Bob Leduc
You will always have competitors. You cannot control their
activity. But you can minimize their impact on your
business. Here are 3 ways you can position yourself to
generate sales with little or no competition.
1. Use Unconventional Marketing Methods
Most businesses use the same marketing methods as their
competitors. Adapt some unconventional marketing methods to
distinguish yourself from your competitors. Your unique
marketing will attract more attention and get more sales.
For example, most online businesses only use online
marketing methods to generate traffic to their website. By
including some offline marketing, they can bypass the heavy
competition online and produce more traffic - and more
sales.
Tip: Print your best small ad on a postcard and mail it to
prospects in your targeted market. Postcards are inexpensive
and easy to use. Most recipients will read a brief message
on a postcard.
2. Uncover Overlooked Markets
You cannot avoid competition when you market to the same
prospects as your competitors. Look for some new niche
markets you and your competitors overlooked. You may uncover
a market you can dominate with little or no competition.
Revise your ads, web pages and other sales messages so they
appeal specifically to the unique interests and needs of
prospects in your new niche market. For example, I recently
spoke with a network marketer who singled out the following
3 niche markets. She customized her sales approach for each
market to emphasize a different major benefit.
* Stay at home moms: emphasizes the advantages of working
part-time at home.
* Corporate employees: emphasizes the opportunity to escape
the corporate environment and build your own business.
* Retirees: emphasizes the benefits of generating extra
income without schedules or
supervision.
3. Establish Yourself As A Specialist
One of the most effective ways to beat your competition is
to establish yourself as a specialist in a narrowly defined
area of your business. Prospective customers perceive a
specialist as an expert in their field - someone with
special insight who can to help them in a specific area.
You do not have to abandon your current marketing to
establish yourself as a specialist. Just select a unique
product you offer or a service you perform especially well
and emphasize it in your marketing. Include testimonials
from customers and endorsements from other experts to prove
you are one of the best.
Tip: A service business that specializes can often charge a
higher fee. Customers or clients expect to pay more for
specialized service. Some will even consider your higher fee
as evidence you are the ultimate expert.
You will have competitors as long as you are in business.
But these 3 ways of positioning yourself will minimize their
impact and allow you to generate sales with little or no
competition.
Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
mailto:BobLeduc@aol.com Subject: Postcards
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV
About the Author
Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
mailto:BobLeduc@aol.com Subject: Postcards
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV
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