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A Beginner's Checklist to Promoting an Online Business (Part 3)
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10 Marketing Tips For Success
1. FREE... I got your attention, didn't I. Offer a free report,
e-book or "how to" course. Information is the top selling
product online. You can use this to your benefit by offering
free information.
- As a sample of your information product (teaser)
- To identify a problem and promote your products or services
by providing a solution
- To bring traffic to your site
Providing free information is a great way to build a targeted
list of contacts. Pick up free autoresponders at the following
sites:
- SendFree - http://www.sendfree.com/
- GetResponse - http://www.getresponse.com/
- Fast Facts - http://www.fastfacts.net/
- MyReply - http://www.myreply.com/
- Smartbot - http://www.smartbot.net
For more information about creating an e-book read the article
entitled, "How To Create An E-book & Drive Massive Traffic To
Your Site By Giving It Away..."
http://www.web-source.net/ebooks.htm
2. Newsletter (e-zine) - Start your own newsletter and begin
creating your online community of contacts. Visit any of
these sites to create your list, free.
- Onelist - http://www.onelist.com
- Egroups - http://www.egroups.com
- Listbot - http://www.listbot.com
3. Write Articles - There are thousands of online
publications looking for quality content. Writing and
distributing your articles will provide you with free massive
exposure. After you've written your article, subscribe to
these publications to assist you in getting published.
- Article Announce - Designed to get writers published and
assist publishers in finding the articles they need. Announce
your new article.
Subscribe - article_announce-subscribe@egroups.com
- Writers and Publishers Connection Newsletter Where
publishers announce their article needs.
Subscribe - Writers98@aol.com with subscribe Writers and
Publishers in the subject.
4. E-zine Advertising - The best form of advertising
available online. Reach thousands of targeted potential
customers very inexpensively. Ruth Townsend of Lifestyle
Publishing offers a complete listing of publications, ad
costs, circulation and more in "The Directory of Ezines."
- http://www.lifestylespub.com/cgi-bin/ezines.cgi?11914
5. Classified Ads - Continuously place classified ads.
People DO read the classifieds. This is very time consuming
and you may want to purchase an auto posting software.
- BeCanada - http://www.becanada.com/
- Classify 98 -
http://www.trellian.net/classify/index.html
For a listing of some of the top classified ad sites, visit:
http://www.web-source.net/web/Classified_Ad_Sites/
Free For All Link sites - Continuously submit your link to
free for all sites. This can also be very time consuming so
may want to use a software program.
You can download FFA Blaster free of charge. This software
will instantly submit your link to 100 Free For All sites.
An upgrade is available which will post your link to over
8,000 sites.
- FFA Blaster - http://www.submitad.com/
6. Press Release - Write a quality press release about your
product or service and tell the world! For more information
on press releases, visit any of these sites:
- IdeaMarketers.com http://www.ideamarketers.com/
- Press Promoter http://www.presspromoter.com/
- PRweb http://www.prweb.com/
For a complete listing of media resources visit:
http://www.web-source.net/presrls
7. Networking - Create a network of like-minded marketers
to help promote one another, provide recommendations,
exchange prominent links, etc., Note: Be cautious when
selecting your networking partners and making recommendations
as your reputation is on the line. Only network with
individuals you truly believe in.
8. Newsgroups - Post to appropriate newsgroups. For a
complete listing, visit: http://www.deja.com/
9. Discussion Lists & Boards - Subscribe to appropriate email
lists and visit discussion boards to participate in online
discussions. Although blatant advertising is not permitted,
signatures are acceptable. Visit Web-Source.net for a listing
of some of the top discussion boards.
- http://www.web-source.net/web/Discussion-Forums/
Visit List Universe for a complete listing of email discussion
lists.
- http://list-universe.com/
10. Offline Promotions - Advertise in newspapers, magazines,
on the radio, TV, etc., Visit these sites for complete listings.
Gebbie Press -
http://www.gebbieinc.com/
NewsDirectory Newspapers -
http://www.ecola.com/news/press/
Newspapers Online -
http://www.newspapers.com/
Commercial Magazine Publishers -
http://www.writelinks.com/resources/pub/Pubs-mags.htm
About the Author
Shelley Lowery is the Webmaster of Web-Source.net -
A complete resource portal for the Internet entrepreneur.
The site assists the entrepreneur in developing a serious
Web presence by providing a wealth of free information,
resources, tools and content.
http://www.web-source.net
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