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10 Great Webinar Tips
Great webinars generate qualified sales leads. They take
planning, practice and consistent follow through. Here are 10
tips that are sure to work for you.
1. Plan, Plan, Plan - Create a webinar plan that includes
schedules, potential speakers, a registration process, budget,
promotion, success metrics and follow through.
2. Timing is everything - Schedule your webinar when the
greatest number of people can come. If your audience is
national, run the webinar in the mid-afternoon. That way, people
from all times zones can attend. Tuesdays and Wednesdays are
generally best. People are not just starting or ending their
week.
3. Promote it - If you build it, will they come? It
depends. Do they know about it? Do they care?Study your key
audience and develop a targeted marketing strategy. Test
different messages and ad sources. Be creative. See what works.
Activate networks. Word-of-mouth is key, so include an
"invite-a-colleague" link in all exchanges with potential
attendees.
4. Webinars don't happen in a vacuum. - Make sure your
webinars are integrated into your overall marketing strategy.
5. Engage your audience - E-mail, the web, to do lists
and the phone are just some of the many distractions competing
your speakers have to content with. Make sure content is
informative and your speakers are interesting. Get input from
your sales team. Involve all of your marketing staff.
6. Conduct polls - Don't miss out on a chance to ask
your
audience their opinions. Use your webinar to learn more about
your audience and what they care about.
7. Practice, practice, practice and plan for the worst -
Coach your speakers. Presenting at a webinar is very different
from presenting in person. Don't forget - All speakers need to
use land lines with headsets and have a hard copy of their
presentation in front of them. Technology isn't foolproof.
Prepare for all calamities. Schedule at least one run through
that covers web conferencing technology, webinar presentation
and timing and how to handle a loss of audio or web access.
8. Pick a good conferencing vendor - There are many web
conferencing vendors out there. Can yours handle your volume and
support you when there's a problem?
9. Make the most of registration - Every time someone
registers for your event, you have a chance to learn more about
their interests and needs. Include different touch points like
demos and white paper downloads in all registration emails.
Don't Forget - Automate the registration process as much as
possible and make sure your metrics capture what happens.
10. Respect Your Audience - People take time out of their
day because they are interested in solving a problem. Hard sell
doesn't work. Soft sell does.
About the author:
Steven Schwartz is president of PowerWebR
esults.com specializing in helping companies produce great
webinars as well as harness the power of the web.
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